Our logo shows people, standing on a circle, holding hands. The circle represents the earth. Holding hands reflect our commitment to grow and succeed “hand in hand” with our customers and closely work with them improving performance across the globe.
The shape of the logo embodies a variety of ideas. It captures the image of “cutting tools” combined with the dominant letter “M” of the Mitsubishi Materials brand name. It also depicts a flame that symbolizes our passion for craftsmanship.
To get closer to our customers and offer customized solutions to every problem.
To increase customer satisfaction.
To spread our enthusiasm as professional craftsmen.
We have therefore created a new brand message.
Our global family will retain this message in their hearts and minds and will always strive to deliver superior service and solutions meeting our customers' needs.